Practical, long-form guides for Shopify merchants, written by the developer behind ALT SEO, RANKit, TAGit and seven other apps. Browse by topic: Shopify SEO, product content and media, ecommerce marketing, AI and automation, Shopify apps and platform and store names and branding.
You publish a theme update, then open a product page to check that the price and size selector still work. Everything looks right, but Search Console reports missing offer data or an invalid price. Your shopify product schema may no longer match what shoppers see, even though the storefront looks unchanged. Shopify Product Schema: How […]
You've installed one app for SEO, another for product feeds, a third for customer support, and a few more to connect operations that Shopify doesn't handle exactly the way your business needs. The store still works, but a simple workflow now depends on several subscriptions, duplicated data, and processes nobody fully owns. That's usually the […]
You upload new product photos to Shopify, check the mobile layout, and publish the page. The images look right, but their descriptions still say “IMG_4821” or repeat the product name across every angle. Your shopify image alt text needs to explain what each photo shows, not just fill an empty field. How to Write SEO-Friendly […]
You update your Shopify theme, and the delivery-date picker stops working on product pages. Your support inbox fills with questions, but the app vendor cannot adapt the feature to your order rules. You start looking for a Shopify app development service, unsure whether you need a small integration fix, a custom app, or a replacement […]
A shopper adds a product, enters checkout, then disappears. You switch on an abandoned-checkout email, but the returning customer still finds a weak product page, unclear delivery information, or a checkout that feels harder than expected. A reminder can reopen the conversation, but it can't repair everything the shopper sees after clicking. This guide, A […]
You've rewritten product titles, cleaned up collection pages, and finally started seeing your store appear near the top of Google. Then a customer searches a product question and Google answers it before the blue links, using sources you don't recognize. Your store may still rank, but the click now depends on whether Google includes your […]
E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness , Google's framework for judging whether content deserves to rank and be cited. Google added the extra “Experience” dimension on December 15, 2022 , evolving the earlier E-A-T framework into E-E-A-T. Google's helpful content guidance explains that these qualities help automated systems identify content that appears useful, while […]
You've got the launch email open, the new collection is live, and Google still hasn't shown it. Or worse, you redesigned the store, traffic dipped, and the pages that used to rank are suddenly hard to find in Search Console. In Shopify, that usually isn't a mystery. It's a sitemap problem, or more often, a […]
A theme update goes live, a merchant opens a product page, and the familiar trail from collection to product has disappeared. The product still loads, the title and description look fine, and the URL hasn't changed, so the problem is easy to dismiss. Then Search Console shows inconsistent breadcrumb coverage, collection pages lose some internal […]
You've probably already done the hard part. You've built a store, launched campaigns, published advice, or helped other brands grow. Yet when a potential client, partner, or investor searches for your name, they find a scattered collection of social profiles, marketplace pages, and old interviews. Your best work exists, but it doesn't have a clear […]
