About
About Yassine Malti
Who I am
Hi, I'm Yassine
I'm a Shopify Partner and app developer based in Ottawa, Canada. I design, build and support a suite of nine Shopify apps, each focused on one job that merchants need done well and rarely have time for: image alt text, meta tags, product tags, backlinks, product descriptions, blog posts, photo editing, background removal and product videos.
My first app, ALT SEO, launched in May 2025 and is now used by more than a thousand merchants. The same approach shaped every app that followed: start from the merchant's own product data, let them set the rules, and make bulk work safe and reviewable.
- Shopify apps built and supported
- 9
- Shopify App Store reviews
- 101
- Languages on every app site
- 12
- Alt texts written by ALT SEO last year
- 2M+
Principles
How I build apps
Six rules I keep coming back to. They are why the apps look small from the outside and why merchants trust them with their catalog.
One app, one job
A focused app is easier to understand, configure and trust. You always know which fields it changes, and you only pay for the jobs you need.
Your data, your rules
The apps write from your product photos, titles, descriptions and tags, and follow the keywords, tone and instructions you set. The goal is accurate content, not more content.
Free plan first
Every app has a free plan so you can judge the output on your own products. Paid plans share the same three tiers, and Describer is completely free.
Documentation is part of the product
Each app has its own site, help center and community in 12 languages. If a setting needs explaining, it gets an article.
Listen, then build
Feature requests and support emails come to me directly, and merchant feedback decides what gets built next.
Safe bulk work
Select the scope, preview your settings, schedule the run and check the history. Bulk tasks should never be a leap of faith.
Timeline
From one app to nine
Each launch filled the next gap merchants pointed out, from alt text to search snippets, visuals, content and links.
-
May 2025
ALT SEO
AI alt text for product images, in bulk and automatically for new uploads. Visit ALT SEO
-
December 2025
PROMPTit, TAGit, REMOVEit and VEOit
Four apps in one month: AI photo editing, product tags, background removal and product videos.
-
January 2026
RANKit
SEO titles and meta descriptions sized for Google. Visit RANKit
-
April 2026
Blogger
AI blog agents that research, write and publish SEO articles with product links. Visit Blogger
-
May 2026
Backlinker
Guest post exchanges between Shopify stores, written by AI agents. Visit Backlinker
-
September 2026
Describer
Free, image-aware product descriptions. Visit Describer
Learn
Writing and resources
I publish practical guides for Shopify merchants on the blog, and keep three long-form solution guides up to date.
The blog
Guides on Shopify SEO, product content, marketing, automation and store naming.
Solution guides
Shopify SEO, AI product content, and AI product images and video, step by step.
Free AI credits
$100 in AI credits that work across the apps, including on free plans.
Elsewhere
Find me online
Follow along for new features and launches, or see all the apps on my Shopify App Store partner profile.
Let's make your store easier to run
Questions about an app, a feature request or an idea for a partnership: I read every message.