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The Shopify growth blog

Practical, long-form guides for Shopify merchants, written by the developer behind ALT SEO, RANKit, TAGit and seven other apps. Browse by topic: Shopify SEO, product content and media, ecommerce marketing, AI and automation, Shopify apps and platform and store names and branding.

Best on Page SEO Tools for Shopify: 2 Apps Compared

You open your Shopify catalog and find the same problems everywhere: product images with empty alt text, and product pages sharing a generic SEO title and description. Your team uploaded products to get them live, copied a template, and moved on. Now fixing each field manually looks like another project you can't finish. For most […]

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Shopify AI Apps in 2026: 5 Tools Compared by Use Case

You open a product page that should be selling and the problems stack up fast. The supplier photo is small and blurry, the background changes from image to image, there's no useful tag for search or filtering, and the meta title is just the product name copied again. Multiply that by a few hundred products […]

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On Page SEO Checklist for Shopify: 9 Priorities for 2026

A skincare store has 400 products , a new theme, and a team member spending three weeks rewriting product descriptions by hand. Meanwhile, half the products share the same SEO title , most images have no alt text , and old handles were changed without redirects. Traffic stalls, and nobody can tell whether the new […]

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Advertorial Examples: 6 Formats That Teach Before Pitching

A shopper lands on your store's guide to choosing a travel bag. They read three useful paragraphs about opening styles, laptop access, and awkward airline storage before noticing your backpack. By then, they understand the buying problem well enough to judge the product. That's the balance a good advertorial needs. The information must be useful […]

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How to Set Up Google Analytics on Shopify: GA4 Guide 2026

You've connected Google Analytics to Shopify, opened your store, and watched a visit appear in Realtime. Then you check revenue and find missing orders, unexpected payment referrals, or purchases that don't match Shopify. The tag works, but you still can't trust the reports. Knowing how to set up Google Analytics means finishing three linked jobs: […]

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Shopify SEO Automation Tools: A Practical Merchant's Guide

You publish a new collection, update your theme, and open Search Console to find product pages getting impressions but few clicks. Meanwhile, dozens of new images have no useful alt text, and your product titles still read like supplier spreadsheets. You start looking at shopify seo automation tools because fixing every field by hand no […]

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How to Get Featured Snippets: Steps That Win Clicks

The most popular advice about featured snippets is also the least useful: format a short answer, win the box, and enjoy more traffic. For a Shopify store, the better question is whether that answer gives shoppers a reason to visit, or lets them finish their search without opening your store. Learning how to get featured […]

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Shopify Chatbot Examples for Product Discovery and Customer Support

A shopper opens three product pages in your Shopify store, compares sizes, and leaves without choosing. Another reaches checkout but pauses because the delivery date is unclear. Your inbox fills with questions that your product pages almost answer. Looking at shopify chatbot examples helps you see where a short conversation can remove friction—and where a […]

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