アクセスを売上につなげるための実践ガイドです。コンバージョン率の改善、ランディングページ、メールとSMS、顧客フィードバック、プロモーションを扱います。まずはShopifyのコンバージョン率改善、メールリストの作り方、Shopifyでのマーケティングをお読みください。
集客の出発点はやはり検索です。これらの実践ガイドはShopify SEO対策ガイドと組み合わせてご活用ください。
記事は英語で公開しています。
You've got a Facebook ad account open, a book ready to launch, and a budget that can't afford a lot of romantic thinking. The tempting move is to pick a few “fans of” interests, upload the cover, and hope the clicks turn into readers. That old playbook is why so many book ads die early, […]
Websites make money by turning visitors into revenue through ads, affiliate links, product sales, subscriptions, services, and lead generation. The variable isn't just traffic size, it's traffic quality, audience intent, and how well the site converts attention into action. Most beginner advice gets this wrong. It makes monetization sound like a simple visitor-count game, when […]
You've probably been here already. The popup app is installed, the wheel looks fine on desktop, and the client wants “something fun” that can lift email capture without turning the store into a coupon free-for-all. The question isn't whether a spinning coupon code feels engaging, it's whether the setup can protect margin, keep codes out […]
You're staring at your first ebook, template pack, or printable set, and you don't want to burn cash before you've made a single sale. That instinct is right. The catch is that “free” usually means no monthly fee, not no cost, and the decision is whether you want the platform to take a cut on […]
Most advice on how to build an email list starts with the wrong question. It chases more subscribers, more pop-ups, more giveaways, more noise, then calls the result growth. In a Shopify store, that usually creates a list that looks bigger on paper but underperforms in the inbox, because the valuable asset is qualified attention, […]
Most Shopify stores don't have a feedback problem. They have a listening problem. Only 1 in 26 customers will tell a business about their negative experience, while the other 25 leave without saying why, according to these customer feedback statistics. That changes how you should think about customer feedback collection. Reviews, support tickets, and the […]
You're probably in a familiar spot. Traffic is coming in from Meta ads, Google Shopping, email, or organic search. Shopify shows sessions, product views, maybe even a few add-to-carts. But revenue doesn't move the way it should. Most merchants don't have a traffic problem first. They have a landing page optimization problem. I see this […]
Your Shopify store is selling. Orders come in, your site converts, and direct traffic feels healthy enough that you know the offer works. Then growth starts getting expensive. Paid acquisition costs more. New audiences are harder to reach. Every extra sale seems to require more creative, more manual work, or more margin sacrifice. That's usually […]
Conversion rate optimization is the process of increasing the percentage of visitors who take a desired action on your site, and many industry guides place a good website conversion rate between 2% and 5%, with an overall average around 3% according to Glassbox's CRO overview. For a Shopify store, that means plugging the leaks in […]
You've got products live, the theme looks clean, and the store feels ready. Then the central problem emerges. Traffic is inconsistent, paid clicks don't convert well enough, email brings in little because it was set up late, and every app promises growth without telling you where it fits. That's the normal starting point for marketing […]
Yassine Maltiが開発したShopifyアプリ
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