What Is First-Party Data and Why It Matters for Shopify
First-party data is information a business collects directly from people through its own website, store, app, purchases, and customer interactions. 39% of cookies were first-party and 61% were third-party in HTTP Archive's measured web sample, but data collected directly still isn't free to use for any purpose. That distinction challenges the most popular advice about […]
Yassine Malti ·
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