You’ve got products to sell, ideas for content, maybe a rough brand direction, and a long list of things you know matter. Store design. Checkout. SEO. Email. Speed. Product pages. Apps. Automation. AI. Most merchants don’t struggle because they lack ambition. They struggle because ecommerce gets fragmented fast. That’s where Shopify becomes more than a […]
Conversational commerce channels are projected to facilitate over $290 billion in sales this year, according to Dynamic Yield’s conversational commerce guide. That number matters because it changes how a Shopify merchant should think about chat. This isn’t a side widget for answering return-policy questions. It’s a sales channel. For store owners, the useful question isn’t […]
