You changed a product URL, launched a redesigned collection page, or migrated part of your catalog and assumed Shopify would handle the rest. A week later, organic traffic dips, old links start throwing errors, and paid visitors land on pages that no longer exist. That's usually the moment store owners realize redirects aren't housekeeping. They're […]
You're probably sitting on more search opportunities than your Shopify store can realistically publish by hand. Maybe you sell skincare and have dozens of product types, skin concerns, ingredients, and routines. Maybe you sell parts, bundles, or personalized products that could map to hundreds of specific searches. You know people search in very specific ways, […]
You're probably in a familiar spot. Traffic is coming in from Meta ads, Google Shopping, email, or organic search. Shopify shows sessions, product views, maybe even a few add-to-carts. But revenue doesn't move the way it should. Most merchants don't have a traffic problem first. They have a landing page optimization problem. I see this […]
Is your Shopify store invisible on Google? A lot of store owners think they have an SEO problem when they really have a systems problem. They tweak a title tag, install an app, write a few product descriptions, then wait for traffic that never comes. Meanwhile, Google still can't cleanly crawl key pages, product data […]
If you run a Shopify store with layered collection filters, you've probably seen the symptoms before you diagnosed the cause. Search Console starts surfacing strange parameter URLs. Category pages that should rank well get crowded out by near-duplicates. Googlebot spends time on combinations no customer would ever search for, while important collections and products get […]
Most Google Shopping advice starts in the wrong place. It tells Shopify owners to tweak bids, split campaigns, or chase a better ROAS target before they've fixed the thing Google primarily uses to understand the catalog. That's backwards. If your titles are vague, your identifiers are missing, your images are weak, or your Shopify inventory […]
Your Shopify catalog probably looks fine inside the admin. Titles exist. Images load. Prices are there. Then you push the feed to Google Merchant Center or Meta and performance is flat, disapprovals show up, and spend drifts into products that don't deserve it. That's the gap most merchants run into. A usable catalog isn't the […]
You've got products live, the theme looks clean, and the store feels ready. Then the central problem emerges. Traffic is inconsistent, paid clicks don't convert well enough, email brings in little because it was set up late, and every app promises growth without telling you where it fits. That's the normal starting point for marketing […]
You're probably in the same spot most Shopify teams hit after the first growth plateau. Product pages are live, collections are organized, and a few blog posts exist, but organic traffic still feels inconsistent. Then the app hunt starts, and suddenly you're comparing hundreds of SEO tools that all promise automation, rankings, and cleaner technical […]
Organic search at scale is bigger than most Shopify merchants realize. One 2025 industry analysis reported that the average ecommerce brand ranked for 1,783 keywords and those rankings were estimated to drive about 9,625 clicks per month through organic search, which is exactly why ecommerce SEO best practices need to go far beyond tweaking a […]
Shopify apps by Yassine Malti
ALT SEO · Image alt text
AI alt text for every product image · 100 images/month free
RANKit · Meta titles & descriptions
AI meta titles and descriptions, sized for Google · 50 meta tags/month free
TAGit · Product tags
SEO-friendly product tags, generated in bulk · 50 tags/month free
