Your support inbox usually tells you when it’s time for an AI chatbot. Customers keep asking where their order is. They want a return label. They can’t find sizing details. Your team answers the same questions all day, then still gets blamed when a high-value customer waits too long on a real issue. That’s the […]
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Conversational commerce channels are projected to facilitate over $290 billion in sales this year, according to Dynamic Yield’s conversational commerce guide. That number matters because it changes how a Shopify merchant should think about chat. This isn’t a side widget for answering return-policy questions. It’s a sales channel. For store owners, the useful question isn’t […]
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