Conversational commerce channels are projected to facilitate over $290 billion in sales this year, according to Dynamic Yield’s conversational commerce guide. That number matters because it changes how a Shopify merchant should think about chat. This isn’t a side widget for answering return-policy questions. It’s a sales channel. For store owners, the useful question isn’t […]
Traffic is coming in. Orders aren’t following. That’s the Shopify pattern that frustrates store owners the most, because it feels like the hard part is already done. Usually, the problem isn’t “your store is bad.” It’s that the store, the traffic, and the buying journey aren’t aligned. Some visitors had weak intent from the start. […]
